In his early years, under expert tutorship by some of the country’s top Maori carvers, Anthony has developed his natural creative ability and understanding of Maori culture.

Since that time he has developed a background in television production and has worked in below and above the line advertising marketing communications agencies. Most recently he was Managing Partner for Weave, a division of DDB Advertising.

Of special note he has developed national and international brand identities for government, corporate, and the Maori sector. He has also developed a world first segmentation research tool, currently used by Nielsen Media, a division of the Nielsen Company world leaders in consumer market research.

As current Brand Chief of Creative Gene, a Maori Brand Communications Consultancy , Anthony also has a strong passion for working with at risk youth. He has pioneered a youth development programme Mana Rangatahi and works closely with Police, CYF, Ministry of Education, Iwi, North Shore City Council and local schools.

He is a founding member of Nga Aho – Maori Design Professionals, a board member of NSCOSS North Shore Community Organisations & Social Services, TeHotu Manawa Maori and Awataha Marae.